To help people get the most out of life
“Always find a way”
Our business is competitive. We push ourselves and each other to greatness, but not at all costs. Being a team player and doing the right thing come first.
“Listen and seek to learn”
The world is changing faster than ever. No one has all the answers. We are humble and always listen and seek to learn and understand.
“Start with a conversation”
There’s an age-old wisdom in walking a mile in another’s shoes. We do that every day, whether it is with our customers or colleagues.
“Stand for what is right”
Prudential’s success and culture belongs to all of us – it’s our shared legacy. We do the right thing and bring our full selves to work to build it together.
“Adapt when goals move”
Being agile and adaptive is trending. We approach our work iteratively, with carefully-designed experiments that help us fail fast and fail forward.
To be the trusted face of life insurance with expertise in minimizing risk, maximizing wealth, honoring customer obligations and bettering the life of Ghanaians.
To create long-term value for our stakeholders by:
- Offering financial security to our customers to meet their long-term aspirations
- Developing our employees and agents and providing them with opportunities to succeed
- Delivering profitable and sustainable growth for our shareholders
- Providing social and economic support for our communities
- Investment in the local economy to promote business growth and development